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$ 60 billion slump in the cosmetology industry or not

In the next few days in Las Vegas will host two of the best: "IBS Las Vegas" and "IECSC Conference" in the beauty industry. Businesses in the World of Beauty will gather to examine new and innovative technology, art, product and fashion in the world cosmetology. They also aspire to learn from the best, both in the technical and business skills. IECSC said they "… provide a superior education and dynamic show floors offering the largest display of professional spa and medical spa products for spa owners, managers, estheticians, makeup artists, massage therapists, makeup artists and medical estheticians seeking to improve their business and professional services. "IBS says" IBS Las Vegas is a calendar of events for beauty professionals who want to learn the latest skills, techniques and trends in hair, nail and beauty. IBS Las Vegas offers over 125 first-class, including ticket fee in your showroom. Also available full practice and post-conference. "

The interesting thing about these shows is the relationship that the show has in the real world, everyday life of a professional beauty. I spent most of my time reading the day questions per day, concerns, frustrations, tensions and confusion of the individual beauty professional Main Street, Kansas Upper East Side, Manhattan to South Beach, Miami. The issues they discuss are the same, even if the climate and culture can change with geography. Each these people would like a little piece of the blowup. They want to feel the impact of an industry 60 billion dollars that promotes names large living room as Tony & Guy and Regis and Redkin Milady. Would not it be nice if we could see the benefits in their daily lives?

So, I offers this question to all salon owners and major companies in the lounge and the spa industry: How the little guy or girl to go forward? Do they aspire to own their own salon one day? Will they rent a booth and then find themselves in a store that feels like a place to rent a square station a large living environment for their customers? Where is the balance?

I can not even place here in Las Vegas that has blended service Customer success in promoting business skills for the beauty professional, just a salon and spa. The reason for this success is the owner exhibition. It is surprising that remains is for the salon owner. abundance mentality salon owner Great – - creates great beauty and professionals and you have the financial abundance for all. Poor salon owner, the mentality of scarcity, I have customers, you do not work as for me, the Commission is all that is and what you get is a paucity of results, serious turnover, no loyalty, no ideal culture for professional or client.

In big cities where big names are gospel, if you want to be somebody one day – you'll play in the game the world who live on Main Street, this is not a great game and be somebody, Well, it is to make the rent payment each month.

As we see in fear of the wonderful magic that is the beauty salon today, those in the industry need to find ways to remove individual beauty professional, teach all the business skills, budgeting, marketing, self-confidence in business and skills technical skills for customer service, hygiene, dressing for success and much more.

I think that this industry is ready for a breakthrough, a break from "the salon owner rules the world" mode. He is about to happen in this generation, now.

It will be similar to the REALTOR ® vs. Broker model 80s. Anyone familiar with the history of Remax, Century21, Caldwell Banker and Prudential tell you that in the real estate industry yesterday the Realtors ® worked for brokers and received a commission 50/50 throughout the realtor ® hard work. Today, the Realtor ® has the model and makes it sometimes more 90% of their full commission while the dealers are stuck with monthly fee models and creative in-house programs to survive. Agent Real Estate ® is a mature, knowledge of business skills created self-confidence through the geographical lines in the United States. When they came of age, they became financially successful in their personal life.

It is time for the professional beauty coming of age. It is time for the beauty professional to monitor their income and financial success. Booth renters rank of technician Solo Professional salaries of directors, professional beauty will become a business professional. The big question is who will teach them what tools they use and can provide an ideal product for them. IBS Las Vegas IECSC Conference teams should be the ones to lead the way – this week, I hope they will do exactly that!
About the Author

Diane Dutton, CEO, Speaker and Business Strategy Consultant. I would love to discuss group opportunities for your spa or salon and many other techniques to improve profitability. For more information on Client Keeper opportunities for area distributorships and group salon discounts see us at http://www.cksystemz.com and http://cosmosuccesskit.com . Look for more ideas and concepts from me in the future!

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